Every two years, Amsterdam hosts the world’s biggest string quartet festival, embarking on an eight-day voyage of discovery, tradition and experimentation.For SQBA 2020, which was held on 25.01-01.02, Reflect Studio designed + manufactured a collection of bags and t-shirts to be sold at the different venues of the festival.

Design of the products were based on the branding of the Biennale. SQBA makes use of the letter A as a sound from the instrument, distorting the typography as a note, expanding and narrowing. The distorted A was applied on t-shirts and bags, and labels, using SQBA’s institutional colours.

 

Collab → SQBA
Collection ID → Amsterdam Bienniale
Category → Arts & Culture

 
3.jpg
Artboard 1@300x-100.jpg
1.jpg

↳ Inspired by the SQBA`s visual identity, created compositions were applied to t-shirts and tote bags.

 
4.jpg
7.jpg
7.jpg

↳ Inspired by the SQBA`s visual identity, created compositions were applied to t-shirts and tote bags

 
5.jpg
9.jpg
 

Early Concepts ↓

4 (3).jpg
7 (2).jpg
13.jpg
23.jpg